Description
๐ Mailer โ Email Marketing Application (GPL)
A self-hosted platform for email campaigns, automations, subscriber management, and deliverability tracking โ ideal for agencies, SaaS teams, newsletters, and ecommerce.
๐ Overview
Mailer centralizes list growth, campaign creation, segmentation, and performance analytics in one dashboard. Connect your SMTP/ESP, design responsive emails, schedule blasts or drip journeys, and monitor delivery, opens, clicks, and revenue attribution.
Experience-driven design: built around real newsletter and lifecycle-marketing workflows โ double opt-in, UTM tagging, automated welcome/abandoned flows, A/B testing, and precise suppression lists โ so teams can scale safely and compliantly.
โจ Key Features
- Campaigns: regular, scheduled, and RSS-to-email; plain-text or HTML; UTM auto-tagging.
- Templates & Editor: drag-and-drop sections, saved blocks, dark-mode aware designs, and mobile previews.
- Automations: visual journeys (welcome, onboarding, re-engagement, abandoned cart), delays, and conditional branches.
- Lists, Tags & Segments: custom fields, dynamic segments (engagement, location, purchase data), and suppression groups.
- Deliverability Stack: bounce/complaint handling, feedback loops, throttling, warm-up profiles, and inbox-placement tips.
- A/B Testing: subject line, sender name, content block, send-time โ automatic winner selection.
- Forms & Growth: embeddable forms, hosted landing pages, double opt-in, and CAPTCHA/anti-bot filters.
- Tracking & Analytics: deliveries, opens/clicks, heatmaps, geo/device, conversions (via webhooks/JS), cohort reports.
- Integrations: SMTP (any RFC-compliant), API keys for popular ESPs, webhooks, and REST/JSON API.
- Compliance & Preference Center: one-click unsubscribe, list-unsubscribe header, consent logs, GDPR/CCPA export & delete.
- Team & Roles: Admin, Marketer, Analyst; workspace-level permissions and audit trails.
- Localization: multi-language UI, timezone-aware scheduling, and RTL support.
- Performance: queue-driven sending, retry logic, and batched personalization for large sends.
โ๏ธ Technical Stack
- Framework: Laravel 9/10+ (typical)
- Language: PHP 8.1+ recommended
- Database: MySQL 8.0+ or MariaDB 10.5+
- Frontend: Blade + Tailwind/Bootstrap, Alpine.js/Vanilla JS
- Queues/Cache: Redis (recommended) or database; Horizon/Supervisor for workers
- Server: Nginx/Apache with HTTPS & OPCache
- PHP Extensions:
pdo_mysql,mbstring,openssl,curl,intl,fileinfo,json,zip - Optional: Node.js (Vite) for asset builds
๐งฉ Installation Guide
- Upload: deploy files to your Linux server/hosting; enable HTTPS and HTTP/2.
- Configure: set
.envforAPP_URL, DB, queue/cache, mail (SMTP/API), andAPP_TIMEZONE. - Dependencies:
composer install --no-dev&php artisan key:generate. - Migrate/Seed:
php artisan migrate --force(seed demo lists/templates if provided). - Assets:
npm install&npm run build(if using a build pipeline). - Workers: run queues under Supervisor/Horizon; configure cron for scheduled automations & reports.
- DNS & Auth: set SPF, DKIM, DMARC for sending domain; add bounce/complaint webhooks if your ESP supports them.
Tip: Warm up new sending domains/IPs gradually and segment by engagement to protect sender reputation.
๐ฆ Deliverables
- Mailer full source code (GPL build)
- Campaigns, automations, lists/segments, and template editor
- SMTP/ESP connectors, webhooks, REST API
- Deliverability & analytics dashboards
- Docs, sample configs, GPL license text & changelog
๐ฑ Supported Platforms
- Server OS: Linux (Ubuntu/Alma/Rocky) recommended; Windows/macOS for development
- Browsers: latest Chrome, Edge, Firefox, Safari
- Devices: responsive admin UI for desktop/tablet; mobile-friendly controls
๐ง Notes
- License: Distributed under the GNU General Public License (GPL) for lawful self-hosting, testing, and education.
- Compliance: follow CAN-SPAM/GDPR/PECR; use double opt-in; include physical address & list-unsubscribe header; honor unsubscribes instantly.
- Deliverability: verify domains (SPF/DKIM/DMARC), segment by engagement, rotate throttles, and keep lists clean with bounce/complaint rules.
- Security: enforce HTTPS, 2FA for admins, role-based access, API token scoping, and rate limits on imports/webhooks.
- Customization Tips: extend journeys with events/listeners; add custom ESP drivers; theme templates via Blade components.
๐จโ๐ป Original Developer Credit
Originally authored by the vendor listed on
CodeCanyon.
Please support the original developer by purchasing a commercial license where required by your use case or jurisdiction.
๐ Disclaimer
This is a GPL redistribution intended for lawful self-hosting, testing, and education. We are not the original developers and provide no implied warranties.
Email sending carries compliance and reputation risks โ configure authentication, consent, and suppression properly before production use.

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